Actualites Electroniques - Your daily dose of electronic music  
Actualites Electroniques

You will find in this category each week, an interview or a biograhpy of a Dj or artist which is breaking the news. All styles are on the “menu” of this category: minimal, house, electro, techno or even trance in some cases.

The topic will be supplemented by other Djs following the latest electronic music news.

Pleasurekraft - Interview

Who is Pleasurekraft? Kaveh Soroush and Kalle Ronngardh’s baby. What is Pleasurekraft? A simultaneously visceral and cerebral experience induced only by the seductive, deep, groove heavy, underground techno inspired music that you hear the kids listening to… Common side effects include: unrelenting head bobbing giving way to complete surrender to physical movement commonly referred to as 'dancing'. They are notably known for their hit "Tarantula" and played yesterday @ Queen with Felix da Housecat. Today we offer you an exclusive interview with these American and Swedish producers. It follows notably the interviews of other famous producers like Umek, Fedde le Grand or M.A.N.D.Y.. First, I wanted to thank the guys and especially Kaveh who answered our questions.


"Hello Kaveh,

Recently you released «Carny » under Great Stuff Records. How this project was born? Could you please give us more information about it?
> Carny was the culmination of our love of circus + carnival music fused together with our now trademarked vocal manipulations to create a fun, yet kind of dark track. 

More precisely, what will be your next release?
> We have two remixes coming soon - one is a remix for our favorite track of 2010 - Style of Eye + Magnus the Magnus' "The Antidote" - a hard techno track that we put our own spin on.  Also a remix for Australian electro pop sensation Sneaky Sound System called "We Love".  Our next original is called "Satyr Song" and features a small vocal we recorded ourselves inspired by something a homeless man yelled over at us this past March in Miami.  It will be out on Umek's 1605 imprint along with a remix from Umek himself. That will be LATE Summer.

 If you look back to 2010, what can you say about it?
> The year that changed our lives forever! Nothing else to be said!

Indeed 2010 was a fantastic year for you, because of "Tarantula" that was one of the best tracks of 2010 and that hit notably the Beatport chart. Is there an anecdote behind this track?
> Not really - just a super strange and unique hook that we felt people were either going to love or hate.  Luckily for us there were enough that loved it that we could quit our day jobs and do music full time!

Let’s go back to your musical roots. Could you briefly tell us how did you become DJs and producers?
> Kalle started out on the production end from a very early age - and he is the genius behind the vocal manipulations you hear in our tracks.  I started on the DJing end and then got into production - I think together it make for quite a good combination to have these 2 distinct backgrounds!

How did you two meet? When I interviewed M.A.N.D.Y. some months they said they met each other on a tennis court. What about you?
> We met on Myspace after both of us had releases on Anjuna Deep around the same time in 2008. We started chatting online and started working together on projects and had finished 4 tracks already before we ever met for the first time in person! 

At the beginning, did your family understand what you wanted to do for a living? And now are they proud of what you achieved?
> I think parents as a rule always want you to be doing something other than what you are actually doing if you are doing anything that is related to the arts.  It is rare to have parents that are supportive of you being an 'artist' from an early age.  I don't think either one of us really had that. But if you have enough passion for something - and you cannot imagine doing anything else with your life, and you put a lot of effort and hard work in - as cliche as it sounds - usually good things happen.  And when they do – it is always nice to be able to turn to your parents and say - "I told you you didn't need to worry about me!" 

How would you describe the Swedish/American scene of electronic music from your point of view?
> There are actually a lot of similarities! Even though there are a lot of amazing producers from Sweden who produce a more underground sound - and are quite successful touring the world already - the actual scene itself in Stockholm is a bit more commercial.  The same goes for the US.  Of course you have pockets where they are supportive of more underground music – but overall both countries definitely have more defined support for commercial acts - but I guess that's probably the case all over the world if you think about it.

Are there are one or two Swedish/American artists you would like to introduce us?
> Swedish - Of course we love Style of Eye but you guys probably already know him - we are also quite fond of Ozgur Can who has been making a lot of great music for a long time now.  And of course our very good friends in Stockholm who we also share their studio with - Darwin + Backwall!
As far as producers from the states - have been very fond of Denver based producer Jaceo who is actually currently working on a remix for "Carny" that will be out late summer on Great Stuff!

Yesterday you played @ Queen in Paris with Felix da Housecat, and the interview will be published on a website mainly read by French people. So, what do you know about the French electronic music scene? Are there some artists that you personally know or especially love their music?
> As a child of the 80's, French producer Lifelike was one of my favorite producers for a long time.  Sebastien Leger is one of our favorite producers + DJs,  also very fond of artists like Nhar, N'to, house turned pop producer extraordinaire Sandy Vee who is tearing up the US Billboard charts with hit after hit for several different pop icons like Rihanna / Katy Perry etc.

Is it the first time you will be playing in to France?
> Yes!

Felix da Housecat is a legend of electronic music for more than 10 years now. What are your feelings before your set with him?
> How can you put into words the feeling of playing before dance royalty?


Pleasurekraft, before we conclude this interview we have a few more questions to better know you. Sometimes one word is enough!

The track you advice us to listen to in your discography? 
> Anything but "Tarantula" at this point!

An artist you would like to work with one day?
> Lil Wayne

3 words to define your music?
> Fun, dark, twisted

Are you using vinyl or mp3 for your mix?
> Its 2011 - there is so much great music you will never find on vinyl. 

The software you use to produce?
> Logic on MAC

One word about France?
> When I was in Paris for the first time - before arriving you think about all the times you have seen the city in different ways in movies, pictures, felt its vibe in music etc, but nothing can prepare you for the first moment when you actually step onto the streets.  It is a city that you just marvel in awe of how breathtakingly beautiful it is.  

One privilege, being DJ, gives you access to?
> Meeting amazing people all over the world and becoming lifelong friends, and of course - amazing food!

Did you use your aura of being a DJ to go out with a girl? Did it work?
> No – it’s probably best actually to date people that have NO idea that you are a international DJ/producer because then you know they will love you for who you are - and not leave you for the next big DJ when you don't chart as high or play the best clubs in the world anymore! 

Your favorite track these days?
> So many so will just name a few artists whose stuff we play a lot of – Mike Vale / Jaceo / Wehbba / David Keno / Style of Eye / Reset Robot

Some words about the website I manage: Actualités Electroniques?
> Thank you so much for having us on Actualités Electroniques! It was a pleasure to be here!"
Pleasurekraft, thank you very, very much for the time you devoted to Actualités Electroniques and particularly for this full and exclusive interview. We will wait for sure for your next productions and I hope to come on Saturday at Queen to see you. A bientôt!
> Merci et A Bientot! »

Dj Aroy


Written by Dj Aroy
Article en Francais       
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